You need to track how those finding you are eventually converting to users of your product. Understanding which activities lead to more people downloading and trying your software helps you prioritize high value activities. Some examples:
*Page, docs, or source-to-download conversion ratios: *
You should know what leads a user to download. Understanding which content, pages, docs, or other sources or channels users visit before deciding to download helps you optimize and increase those numbers because you get a better sense of what your target audience seeks.
Docs views from those who have already downloaded
We’ve talked above about the need to track documentation and website traffic, but it is also important to track views from those who have already downloaded your software or packages. Some users may only download once and often deploy from that single download. This means that the actual deployments or usage of your software may be hidden behind a single download number. Tracking downloads and continued engagement on the website and from docs will reveal continued usage.
- Traffic to website or docs to download metrics
- Unique users on the website -vs- unique download sources
- Avg # of website page views for each unique download
- Which pages have the highest download conversion %
Goals:You want to analyze which actvities and sources are leading to more users so you can optimize those channels more effectively.
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