Metric:Measuring your social reach
Metric Group:Marketing & Community Metrics
Funnel Phase:Top of the Funnel
Metric Description:Your social reach centers less around an individual metric and more around a series of metrics aggregated to give an overall picture of growth among your followers. Typically, we seek growth in the following: number of followers, the number of likes/shares, and engagement: how many people have been part of a discussion around your project on social media.
- # of people who have seen your content
- # of followers on social media sites
- Organic -vs- Paid Impressions
- # of impressions
Goals:You want a large audience for when you announce new releases, new features, or just have something to say. Your reach on social media is simply stated a ready and willing audience to listen in and interact with you.