Open Source Business Metrics: Social Reach

Metric Description:

Your social reach centers less around an individual metric and more around a series of metrics aggregated to give an overall picture of growth among your followers. Typically, we seek growth in the following: number of followers, the number of likes/shares, and engagement: how many people have been part of a discussion around your project on social media.

Example Metrics:

• # of people who have seen your content
• # of followers on social media sites
• Organic -vs- Paid Impressions
• # of impressions

Goals:

You want a large audience for when you announce new releases, new features, or just have something to say. Your reach on social media is simply stated a ready and willing audience to listen in and interact with you.

External Links

• https://powerdigitalmarketing.com/blog/measuring-and-understanding-social-reach-vs-impression/
• https://en.wikipedia.org/wiki/Social_media_reach
• https://sproutsocial.com/insights/reach-vs-impressions/

Example Tools

• Hubspot
• Hootsuite
• spoitsocial
• Keyhole