Users still active 90 days after their first install: The best predictor for potential production usage or a possible future customer is ongoing usage. You want users to still actively use the software 90 days after downloading and installing it, and to do so after 180 days is even better. If the number of users who drop off before 90 days is high, then either the value of the software may be too low or the barrier of entry may be too high. To track active instances or uses of the software, you can use some lightweight telemetry or in the absence of that, repeated downloads.
Companies and organizations using the software for more than six months: Whereas the above metric focuses on users, this metric focuses on the total number of users at a single company or organization. Multiple users at the same company might be downloading and using the software. If you know that multiple users from the same company use your product repeatedly, that is a powerful indicator of potential growth.
- # users active for over 90 days
- # of new users who just hit more then 90days active
- # of organizations active for more then 6 months
- # of orgs or users who ceased activity in the last x days
Goals:Ultimately you want those who downloaded or tried your software to still be using your software after x months.
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