Metric:New Users & Trials
Metric Group:Product And Community
Funnel Phase:Middle of the Funnel
Metric Description:This one is quite straightforward. It is essential to understand how many new people are trying your software.
- # of total users -vs- # of repeat users -vs- number of net new users
- # of total download users -vs- # of redownloaders -vs- # of new downloaders
Goals:Focusing on net new users is a good practice. Often we see people downloading or using from the same small pool. The new new users downloading your software the more people entering your community.
- Learn from SaaS Companies in this quick post: https://userpilot.com/blog/how-to-grow-active-users/