Metric:
New Users & Trials
Metric Group:
Product And Community
Funnel Phase:
Middle of the Funnel
Tags:
Open Source Business Metrics: Net New Users
Metric Description:
This one is quite straightforward. It is essential to understand how many new people are trying your software.Example Metrics:
- # of total users -vs- # of repeat users -vs- number of net new users
- # of total download users -vs- # of redownloaders -vs- # of new downloaders
Goals:
Focusing on net new users is a good practice. Often we see people downloading or using from the same small pool. The new new users downloading your software the more people entering your community.External Links
- Learn from SaaS Companies in this quick post: https://userpilot.com/blog/how-to-grow-active-users/