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  • Discord
  • Explore Metrics
  • External Resources
  • GitHub
  • Podcasts
  • Read the Guide


Metric:
Download Metrics
Metric Group:
Product And Community
Funnel Phase:
Middle of the Funnel
Tags:
#Adoption  #Downloads  #Usage  #Mid-Funnel 

Open Source Business Metrics: Downloads

Metric Description:

Raw downloads: The total raw number of downloads can indicate how your project is growing but should always be taken with a pinch of salt. The risks include redownloads, whether by bots or by real users, which can skew numbers and be misleading if looked at in isolation.

Scrubbed unique downloads: Scrubbed unique downloads are a slight modification on raw downloads and aim to identify the real number of downloads by looking at how many unique companies or users have downloaded your software.

Example Metrics:

  • # of raw downloads
  • # of unique downloads
  • # of first time downloaders
  • # of unique sources/organizations downloading

Goals:

You want to keep growing the number of unique and first time downloaders. The more people downloading you have the more potetial users or conversions later on.

External Links

  • https://percona.community/podcasts/77-data-collection-download-metrics-and-scarf-percona-database-podcast77-avi-press/
  • https://bepress.com/download-counts/
  • [Talk - Beyond the Download Count: Understanding Usage of Your Public Containers](https://www.youtube.com/watch?v=ZEo7JZb3Xpo)
  • https://about.scarf.sh/post/direct-downloads-via-scarf-gateway
  • https: //about.scarf.sh/post/announcing-scarf-gateway

Example Tools

  • Scarf
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