Open Source Business Metrics: Customer Business Metrics

Metric Description:

Every company tracks a set of business metrics that they review on a regular basis, which may include metrics such as annual or monthly recurring revenue (ARR or MRR), the number of customers, and net revenue. Open source specific metrics complement these standard business ones. A thriving open source business will focus on both, together with the acquisition of net new customers and retention of existing customers. Consider taking a closer look at these as you seek to evaluate the bottom of your open source funnel.

Example Metrics:

• # of customers
• # of net new customers
• MRR/ARR
• Net New MRR
• Net Churn Revnue
• Net Revnue Retention

Goals:

You are looking for the critical indicators that your business is growing.

External Links

• https://www.forbes.com/sites/martinzwilling/2011/09/28/10-metrics-every-growing-business-must-keep-an-eye-on/
• https://www.scoro.com/blog/12-business-metrics/
• https://www.maxio.com/blog/saas-metrics

Example Tools

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