Open Source Business Metrics: Website Referrals

Metric Description:

Bear in mind that metrics do not merely revolve around the absolute numbers. It is also important to know where the numbers come from to evaluate reach and awareness. You want to know what external sites or platforms served as the channel by which someone landed on your website. This requires an understanding of who is linking to your content, what other websites mention your product, and what other websites reshare your content.

Example Metrics:

• # of referrals
• # of unique referrals
• Source of referrals

Goals:

You will want to track other websites,companies, or people who are referring or pointing people to your project. The more unique sources the better, but also the more external referals means your share of voice is improving.

External Links

• TBD

Example Tools

• [https://umami.is][Umami]]
• Plausible
• Scarf
• Matomo
• Google Analytics