Metric:
Intro to Awareness
Metric Group:
Community & Awareness
Funnel Phase:
Top of the Funnel
Tags:
Open Source Business Metrics: Intro to Awareness
Metric Description:
Isn’t open source largely tracked via contributor usage? Should GitHub-esque metrics remain the de facto standard for project health, adoption, and growth? The answer to both questions is no. Contributor metrics are great, but they don’t predict the commercial success of a product. Having more contributors than other similar projects may look good on paper, but that doesn’t denote users. Similarly, an increase in the number of contributors, pull requests, or issues on GitHub does not mean your project's user base is growing. It could even indicate the opposite. Growing the contributor base is certainly a directionally helpful indicator of a project's health and adoption, but it does not always directly correlate, nor is it a comprehensive measure considering all the other factors to take into account. So, what metrics should you look at to understand the overall growth of your project?Example Metrics:
- Contributor Metrics
- Website Metrics
- Social Metrics
- Share of Voice
- Signups
Goals:
TBDExternal Links
Example Tools
- Tools will vary depending on the metrics